Expats: Go home a bit, reboot your life!

If you’re a long-term expatriate looking to reboot your life, maybe you should do what I and my family did – pack your bags and hang out for 3 whole months where you were born to gather some perspective on your childhood, life abroad and what you want out of it all – a true lesson in personal growth and development. It could be eye opening, depressing, or, in our case, open up your life to a world of new […]

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My guide to self publishing – where to publish what

If you think you know how to write an article, what’s the best of the blogging platforms for you to publish it? Article writing is my thing, but it’s tough to decide where to publish your content, as there are so many blog sites today for self publishing, whether what you want to publish online is news or news articles, a how to article, or even an online journal of your personal thoughts on any and all subjects. And that’s […]

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Journalists make great MCs (So hire us for your event!)

Journalists are good interviewers for events, too If you have an event for which you need a good “master of ceremonies” – someone who can give a good introduction to a topic and then follow up by initiating and maintaining a provocative conversation – you can’t go wrong by hiring a journalist as your emcee. As a journalist/communications specialist one of my main objectives when I interview someone as an event host is not only to ask questions but to […]

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Need international customers? Tap into Twitter b2b marketing

Successful Twitter campaigns start with realizing that using Twitter for business to generate leads and prospects is the way to go, especially in establishing almost instant credibility in an industry. To get you started, here are some basic steps on how to setup a Twitter account and some Twitter best practices used by Sounds Serious Communications as part of a social media strategy for an event organizer. Why is a Twitter social media strategy important? It was not easy convincing my […]

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Hogyan kerüld el a „stragédiákat” – Útmutató belső hírlevelekhez

Egyik ügyfelünk egy nemzetközi multicég regionális csoportja, akik 18 országban több ezer embert foglalkoztatnak a Közép-Kelet Európai régióban. A közös munkához, egymás megértéséhez muszáj egy közös nyelvnek lennie, ami természetesen az angol. Viszont a kulturális sokszínűség fényében a munkatársaink egészen különböző módokon és szinteken beszélnek idegen nyelven. Nyilván senki nem várja el románoktól, magyaroktól, szlovákoktól, szerbektől, lengyelektől stb., hogy tökéletes angolsággal beszéljenek, hiszen nem ez az anyanyelvük. Egy kommunikációs tanácsadó, vagy angol lektor bevonása azonban sokat segíthet abban, hogy tisztázzuk […]

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So you’ve got a slick website. Now what?

Sometimes a slick, respectable-looking website may be hiding a product or service that is just not up to speed, and this makes our jobs as marketing and communications people that much more difficult. It’s a serious threat to website credibility. How believable is online marketing when attractive design and captivating website content are used to sell something that, in reality, just doesn’t work? Not judging a company by its website rings true in a recent domestic consumer experience of mine that […]

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Very Serious Success: A look back at 2016

The year 2016 revealed that we at Sounds Serious not only sound serious; our boutique PR firm racked up some serious successes among the wide variety of tasks we completed for clients, old and new, last year. Using a highly non-scientific process, we went back through every month of that year to review what kinds of business writing and PR consulting we completed. All year, client satisfaction was our main objective. What follows are some highlights of how we achieved our successes in 2016. Plenty of […]

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Lesson learned in Central Europe: Why protecting your brand is important

It was an incident that was more than just bad PR or negative publicity, and it could go down in the annals of brand disasters. A terrible news story involving a delivery truck sent a company logo around the world, but this was likely the last kind of product publicity that food producer wanted for its brand. In the summer of 2015, authorities in Austria discovered on the side of the road a meat truck from a country in Central & Eastern Europe which […]

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Avoiding “stragedies” – Guidelines for Internal Newsletters (and more)

One of our clients is the regional grouping of a multinational firm that encompasses practices in 18 countries and literally employs thousands of people in Central & Eastern Europe. This means that there are almost as many different nationalities in our region, and nearly as many as languages. And this translates into our colleagues speaking English in many different ways and at different levels, but our common language in the region is English, so effective communication in this lingua franca is a must. No […]

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